When I first started blogging it was all about the numbers, people pretended to not care about getting followers but everyone knew that if you wanted to work with brands playing the numbers game was the way forward.
This is why people started buying fake followers, following and unfollowing became a thing (is still a thing actually, a corny thing) and people in the bloggersphere just wanted to hit milestones.
I'm not judging okay, I used to be that guy. I really wanted to build my following fast, when people were growing quicker than me I got really annoyed, but you know what? Shit is changing.
In 2018 brands are using micro influencers more than ever to promote their products and services.
In fact, I have BEEN working with brands from at least a year into my blogging journey when I had hardly any followers.
The reason I decided to write this post is actually because I smashed one of my ultimate goals yesterday and I conquered the doubt that comes from wanting to really do something but being scared that no one will come.
I decided that I wanted to host a vision board party, I put out a poll on Twitter and Instagram and people said yeah they definitely want to come. Self-doubt nearly got the better of me and I was going to push it to the side and not execute the event out of fear that I wouldn't get much interest.
I decided to take the plunge, my friend Ade always tells me 'Believe in your influence' so I did.
The event went live at 5.30 and by 6.30 all tickets were sold out.
I cried because I really doubt my ability so much, I often let self-doubt get the better of me and this puts me off executing things I am really passionate about.
The point of the story is that I only have 1.9K followers on Twitter and 1.4K on Instagram yet the demand for my event was phenomenal.
Because I make the effort to develop relationships and engage with people who follow me. I always respond to comments, follow people back and generally show my true self online.
I don't ever pretend to be something I'm not and I might not have 10K followers but I have a genuine base of people that are interested in what I do.
This is why your success will never depend on numbers.
Here are three things I have learned in the last 24 hours.
1: DON'T EVER DOUBT YOURSELF AND YOUR ABILITY
2: ENGAGE AND BUILD RELATIONSHIPS WITH YOUR FOLLOWERS
3: DON'T FOCUS ON THE NUMBERS, CREATING AWESOME CONTENT WILL PAY OFF
What are your thoughts?